Privacy Policy

Last updated: February 18, 2021

This Privacy Policy of Supplyline spells out the obligations of the Users. This Privacy Policy is a continuation of the Terms of Service and therefore both documents need to be read together.

Supplyline takes your privacy seriously. Our Privacy Policy explains how we collect, use, disclose, and protect information that applies to our Service, and your choices about the collection and use of your information.

Supplyline shall not (a) be subject to any obligations of confidentiality regarding any User Generated Content except as specified in Supplyline’s Privacy Policy, or as otherwise specifically agreed to or required by law; (b) be obligated to pay you or any third party any compensation for any User Generated Content; and (c) be required to respond to any of your submissions as User Generated Content.

We reserve the right to amend our Privacy Policy from time to time and will update the Website with the most recent version. It is your responsibility to review this Privacy Policy to ensure that you are familiar with the most current provisions. If any changes are material, we may provide additional notice and/or opportunity to “opt-in” as appropriate.

Information Collection

Information shared on the Website by You while creating a user account:

Depending on how the User uses the Website, we may ask the User to share personally identifiable information ("Personal Information") with us. Whether you choose to share your Personal Information is completely up to you, but you must keep in mind that you may not be able to access some of the areas of the Website as effectively and fully use the services we offer on the Website without sharing adequate Personal Information. Personal Information includes any information that identifies or can be used to identify, contact or locate the User. Personally identifiable information may include, but is not limited to:

  • Full Name
  • Email Address
  • Billing and Shipping Address
  • Phone Number
  • Company Name
  • Information related to tax: Tax Status, Tax ID’s, Tax exempt number and exemption type (if applicable)

Please Note: you are not necessarily sharing your information just with Supplyline but with Sellers as well who may store your information on their own devices.Supplyline uses IP addresses for systems administration purposes. We may link your IP address with the information that is personally identifiable.

How We Use Your Information

Information shared on the Website by You while creating a user account:

Our primary goal in collecting your information is to provide you with an enhanced experience when using the Services. We share your information with Sellers authorized to sell equipment in your region to help enhance the experience.

We also use information that we collect about you or that you provide us:

  • For providing you the Service.
  • For marketing our products and services.
  • To gather analysis or valuable information so that we can improve our Service.
  • To provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or inquired about unless you have opted not to receive such information.
  • For internal market research for our legitimate interest in improving the Supplyline Service Platform to grow our business.
  • For troubleshooting problems for our legitimate interests in ensuring a safe and secure environment in which Users can meet.
  • As otherwise set forth in the Agreement, to show users’ profiles to one another.
  • To improve the User Experience.
  • To provide, develop and improve Supplyline and its services, including to make assessments and recommendations about the Service.
  • To notify you about changes of our Site or any services that we offer or provide through it.
  • To allow you to participate in interactive features on our Site.
  • For any other purpose with your consent.

We may release Personal Information or other information we collect, if we believe that such action is necessary to: (I) comply with legal requirements and processes; (II) identify, contact or bring legal action against persons or entities who are or we believe have caused or might cause injury to us or a third party; (III) defend or respond to claims brought or threatened against us, our employees, service providers, users of our Services or others; (IV) provide to vendors, service providers, and technicians who help with some of our processing and storage, including helping to answer your questions; and/or (V) otherwise to protect, assert rights, interests of Supplyline and of our employees, service providers, Users of the Services or others. Any such release decisions may be made by us at our sole discretion.

In addition, since member information on our Website is a business asset, in case we are reorganized or sold to or merged with another company, we may sell, assign, or transfer your personal information to a purchaser of all or substantially all of our business assets, or to an affiliate, as applicable.

Security

We implement and maintain reasonable security appropriate to the nature of the personal information that we collect, use, retain, transfer or otherwise process. However, we shall not be responsible for the maintenance of your information stored on Seller’s Devices. Our reasonable security program is implemented and maintained in accordance with applicable laws. Accordingly, while our reasonable security program is designed to manage data security risks and thus help prevent data security incidents and breaches, it cannot be assumed that the occurrence of any given incident or breach results from our failure to implement and maintain reasonable security.

Information Supplyline Collects Automatically

Cookies: When you visit Websites, your browser may automatically transmit information to these Websites throughout the visit. We use “cookies” and equivalent technologies to collect information through our Site. Cookies are small data files stored on your device that act as a unique tag to identify your browser.

Our cookies do not, by themselves, contain Personal Information, and we do not combine the general information collected through cookies with other Personal Information to tell us who you are. As noted, however, we do use cookies to identify that your web browser has accessed aspects of the Services and may associate that information with your Account if you have one.

Most browsers have an option for turning off the cookie feature, which will prevent your browser from accepting new cookies, as well as (depending on the sophistication of your browser software) allowing you to decide on acceptance of each new cookie in a variety of ways. We strongly recommend that you leave cookies active, because they enable you to take advantage of the most attractive features of the Services.

This Privacy Policy covers our use of cookies only and does not cover the use of cookies by third parties. We do not control when or how third parties place cookies on your computer. For example, third party Websites/Apps to which a link points may set cookies on your computer.

Analytics

We may use third-party Service Providers to monitor and analyze the use of our Service.

Google Analytics: Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.

For more information on the privacy practices of Google, please visit the Google Privacy Terms web page: https://policies.google.com/privacy?hl=

We also encourage you to review Google's policy for safeguarding your data: https://support.google.com/analytics/answer/6004245

Mixpanel: We may use the Mixpanel, Inc. technology to perform statistical evaluations. This enables us to optimize product features, measure user behaviors and better understand how users interact with the product. Usage information and Personal Data is stored by Mixpanel and is subject to their privacy policy. As with site links and social media plugins, Supplyline has no control over how Mixpanel may use the collected or stored information and is therefore not responsible for their privacy practices. We recommend that you read their privacy policies carefully to better understand their practice (https://mixpanel.com/legal/privacy-policy/).

Information Sharing

As mentioned in the “Third-Party Links, Content, And Services”, in order to provide you with the best service, Supplyline connects you to various third-party service providers and websites such as third-party payment processor Services, e.g. Stripe (https://stripe.com/ ) third-party helpdesks such as Freshworks (https://www.freshworks.com), third-party databases such as Airtable (https://airtable.com), and third-party Product Information Management tools such as Plytix (https://www.plytix.com).

Supplyline is not responsible for the privacy policies or practices of any such third parties Tools/Websites/Apps, including any linked or linking Apps. You permit us to disclose personally identifiable information with such third parties. Different rules may apply to their use and disclosure of personal information that you disclose to them once they reach out to you.

We encourage you to review such websites/Apps' privacy policies before disclosing your personal information to them. If you link to Third-Party Websites/Apps, you may be subject to those Third-Party Websites/Apps' terms and conditions and other policies. Supplyline makes no representation or guarantee of the accuracy or authenticity of the information contained in any such Third-Party Websites/App. Your linking to any other Website/App is completely at your own risk, and Supplyline disclaims all liability thereto.

Opting Out or Unsubscribe

To unsubscribe from our emails or other communications from us, you may follow the "unsubscribe" link at the bottom of the email or sign onto your account and change settings.

However, this section does not cover the messages and advertisements you may receive within the Website. We collect your name and e-mail address for the purpose of distributing our periodic offers and services update newsletter.

User Data Rights

By using our Services and Marketing Activities you expressly give your consent for the collection and use of your personal information in compliance with this Privacy Policy. This does not affect lawful processing under applicable laws based on other legal basis such as contractual obligation, compliance with applicable laws, and legitimate purposes.

Child protection

Our Services are not intended for or directed to children. Children under 18 are not eligible to use our Services. By using the Services, you represent that you are at least 18 years old and understand that you must be at least 18 years old in order to create an account and purchase and use the Services advertised through our platform. We do not knowingly collect or maintain Personal Information from children under the age of 18. If we learn that we have inadvertently gathered Personal Information from children younger than the age of 18, we will take reasonable measures to delete or destroy such information from our records.

Right to Access or Correct Personal Information

You have the right to access and correct your personal information. If you want to review or correct your personal information, you can visit your account profile page, or you may send us an email through the contact information section located at support@supplyline.com.

Upon receipt of your written request, we will provide you with a copy of your Personal Information although in certain limited circumstances, we may not be able to make all relevant information available to you such as where that information also pertains to another user. In such circumstances we will provide reasons for the denial to you upon request. We will endeavor to deal with all requests for access and modifications in a timely manner. We will make every reasonable effort to keep your Personal Information accurate and up-to-date, and we will provide you with mechanisms to update, correct, delete or add to your Personal Information as appropriate. As appropriate, this amended Personal Information will be transmitted to those parties to which we are permitted to disclose your information.

Notice to California Residents as per CCPA guidelines

This section provides additional details about the personal information we collect about California consumers and the rights afforded to them under the California Consumer Privacy Act or "CCPA."

California consumers may make a request pursuant to their rights under the CCPA by contacting us at support@supplyline.com. Please note that you must verify your identity and request before further action is taken, such as by providing your government identification. Consistent with California law, you may designate an authorized agent to make a request on your behalf. In order to designate an authorized agent to make a request on your behalf, you must provide a valid power of attorney, the requester’s valid government issued identification, and the authorized agent’s valid government issued identification.

Under California Civil Code Section 1789.3, California users are entitled to the following consumer rights notice: California residents may reach the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs.

For the categories of personal information we have collected from you, please see the "Information We Collect" section above. We collect this information for the business and commercial purposes described in the "How We Use Personal Information" section above.

Note: Fraud risk associated with an individual IP address may be shared with an Integrator upon request.

The Company does "not sell" (as this term is defined in the CCPA) the personal information it collects. Please refer to the "Third Party Analytics and Tracking Technologies" section above for more information regarding the types of third-party cookies, if any, that we use.

Subject to certain limitations, the CCPA provides California consumers the right to request to know more details about the categories or specific pieces of personal information we collect (including how we use and disclose this information), to delete their personal information, to opt out of any "sales" that may be occurring, as well as the right to not be discriminated against for exercising these rights.

Notice to EU Residents as per GDPR Regulations

Personal Information: With respect to EU data subjects, the term "personal information" as used in this Privacy Policy is equivalent to "personal data" as defined in the European Union General Data Protection Regulation (GDPR).

Processing Purposes: To communicate with you, to optimize our platform, for compliance, fraud prevention, and to provide our service.

Processing Purposes: To communicate with you, to optimize our platform, for compliance, fraud prevention, and to provide our service.

Sensitive Data: Some of the information you provide us may constitute sensitive data as defined in the GDPR (also referred to as special categories of personal data), including identification of your race or ethnicity on government-issued identification documents.

Legal Bases for Processing: We only use your personal information as permitted by law. We are required to inform you of the legal bases of our processing of your personal information, which are described below. If you have questions about the legal bases under which we process your personal information, contact us at support@supplyline.com

Legal Basis: These processing activities constitute our legitimate interests. We attempt to consider and balance any potential impacts on you (both positive and negative) and your rights before we process your personal information for our legitimate interests. We do not use your personal information for activities where our interests are overridden by any adverse impact on you (unless we have your consent or are otherwise required or permitted to by law).

Where our use of your personal information is based upon your consent, you have the right to withdraw it at any time in the manner indicated in the Service or by contacting us at support@supplyline.com.

Your Rights Under the GDPR, you have certain rights regarding your personal information. You may ask us to take the following actions in relation to your personal information that we hold:

  • Opt-out: Stop sending you direct marketing communications which you have previously consented to receive. We may continue to send you Service-related and other non-marketing communications.
  • Access: Provide you with information about our processing of your personal information and give you access to your personal information.
  • Correct: Update or correct inaccuracies in your personal information.
  • Delete: Delete your personal information.
  • Transfer
  • Restrict
  • Object: Object to our reliance on our legitimate interests as the basis of our processing of your personal information that impacts your rights.

Data Subject Access Rights Requests: We may request specific information from you to help us confirm your identity and process your request. Applicable law may require or permit us to decline your request. If we decline your request, we will tell you why, subject to legal restrictions. If you would like to submit a complaint about our use of your personal information or response to your requests regarding your personal information, you may contact us at support@supplyline.com

Use for New Purposes: We may use your personal information for reasons not described in this Privacy Policy, where we are permitted by law to do so and where the reason is compatible with the purpose for which we collected it. If we need to use your personal information for an unrelated purpose, we may notify you and explain the applicable legal basis for that use. If we have relied upon your consent for a particular use of your personal information, we may seek your consent for any unrelated purpose and allow you to terminate your use of the service at that time if you object.

Data Retention: We store your Personal Data securely throughout the life of your account with us. We will only retain your Personal Data for as long as necessary to fulfil the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting obligations or to resolve disputes. The criteria we use to determine storage periods include the applicable contractual provisions that are in force, legal statutory limitation periods, applicable regulatory requirements, and industry standards.

While retention requirements vary by jurisdiction, information about our typical retention periods for different aspects of your personal data are described below.

Records of communications with you (e.g. support tickets opened via email or chat) may be kept indefinitely.

Contact information for marketing purposes is retained on an ongoing basis until you un-subscribe. Thereafter we will add your details to our suppression list indefinitely. Email information collected from Accessibility Users will never be used for marketing purposes.

Information collected via technical means such as cookies, webpage counters and other analytics tools is discarded as soon as practical, but may be kept for a limited period of up to one year from expiry of the cookie, typically in a de-identified and aggregated form unless we detect potential abuse of our service, in which case we will retain that information to aid us in preventing future abuse. We are unable to link this anonymized and aggregated information to you, your household, an IP address, or any personal information based on the information stored.

Changes to this Privacy Policy: Any information that we collect is subject to the Privacy Policy in effect at the time such information is collected. We may however, revise the Privacy Policy from time to time. If a revision is material, as determined solely by us, we will try to notify you, for example via email. The current version will always be posted to our Privacy Policy page.

If you have any questions about this Privacy Policy, please contact us at support@supplyline.com

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