A digitally connected distribution network

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Friction-less sales funnel

Embrace self-service customers -> put rich product content in the hands of those navigating your offering

Leverage (omni-)channel partners -> no longer is the choice between offline distribution and direct online sales... it's time to align!

Convert leads to orders... quickly -> provide a seamless handoff for customers

Be the brand of choice

...online and off
Why Supplyline?

Digitized distribution

Help your partners level-up online -> deliver a more consistent digital experience without sacrificing the strength and support of your channel

Qualified buyers

Focus on water -> target water, wastewater, and other industrial professionals who are looking for convenient access to your brand

Product spotlight

Showcase your solutions -> we help capture, create, and promote your product content in ways that support channel partners and resonate with end users

Business insight

From clicks to customers -> plan, forecast, and improve your business with better visibility of your downstream value chain
Our Network

Align online

Pros want -> convenient access to the products, information, and support they need to do their job

Distributors want ->
to compete online without stepping on toes or crossing into territories and lines they can’t support

Brands want ->
to deliver the best end-to-end customer experience without rebuilding the end-to-end value chain

We provide the software and services to make this possible. Our marketplace offers a large selection and knowledgeable support by bringing together specialty manufacturers and their authorized channel partners

Is that you? Connect your linecard to help shine light on your brand and drive demand through your preferred channel

Partner with Supplyline

Let's Get Started


Become a Brand Partner
Connect your catalog to help shine light on your brand and drive demand through your channel

Industry Pros

Become a Member
Get access the Supplyline storefront - let us be your concierge to chemical feed!
Join Supplyline


Become a Channel Partner
See if our zero-investment digital distribution strategy is right for your business
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